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Plum: Smart Saving & Investing icon
Finance

Plum: Smart Saving & Investing

by Plum Fintech Limited
Rating4.7(71k)
PriceFree
Updated4d ago
Released7y ago
Latest rank
#58
Top Free · Finance
Rank change
↑ 7
vs last refresh
Rank history
Movement appears after the next data refresh.
Charting in:GB·Top Free#58↑7

Estimates

low confidence
Downloads / month
7.6K–76K
Chart-rank signal only
Revenue / month
$5.3K–$426K
After Apple's 30% cut

ASO analysis

Title30 / 30
Plum: Smart Saving & Investing

Tight against the limit — verify it doesn't truncate on small screens.

Description3,954 / 4,000
14 paragraphs · 99% of limit used

Solid length. Make sure the first 252 chars hook the reader.

Top keywords in your description
plum×12interest×7isa×6rate×6funds×5ltd×5savings×5frn×4investment×4pension×4personal×4risk×4
Keyword opportunities

Used by similar apps in your niche, but not in your title or description. Adding these (where genuinely relevant) can broaden your search reach.

financial10 peersfuture7 peerstime7 peersaddress6 peersconduct6 peerslearn6 peerstop6 peerstrack6 peerswhether6 peersauthority5 peers
Shared niche keywords

Words you and your peers both use. Confirms positioning in this niche.

money10 peersaccount9 peersinvestments8 peerssavings8 peersaccess7 peersaccounts7 peersback7 peerseasy7 peersinvest7 peersinvesting7 peers

Keyword rankings

iTunes Search · top 200
Keyword tracking starts automatically for apps on the top charts — ranks appear after the next data refresh. Manual tracking for search-only and niche apps coming soon.

About

Description only relevant for UK customers Plum’s on a mission to help you grow your money for life with automated deposits, accessible investing and smart saving. SET ASIDE MONEY AUTOMATICALLY • Plum’s automation puts saving on repeat with weekly deposits, payday Auto Savers and more. • From AI-powered tools to round-ups, it all runs in the background. SAVE TAX-FREE WITH THE PLUM CASH ISA • Unlock tax-free savings and hit goals faster with automated savings for Cash ISA. • Start with as little as £1. • Transfer your ISA to consolidate your savings. • Eligible deposits are FSCS protected. See interest rate details on the Plum website or app. T&Cs and ISA rules apply. Tax treatment depends on personal circumstances and could change. BUILD YOUR HOUSE DEPOSIT WITH A LIFETIME ISA • Add up to £4,000 to your LISA each year and the government adds a 25% bonus (up to £1,000) for free. • Reach goals faster with Plum's competitive interest rate, tax-free savings and automations. • Transfer or open your Lifetime ISA with Plum to receive a competitive interest rate. See interest rate detail on the Plum website or app. Govt. withdrawal fee may apply. Tax treatment depends on your situation. Make sure automations are right for you. GROW YOUR SAVINGS • Earn up to 3.63% AER (variable) with our classic Easy-Access Interest Pocket. • Or get a higher rate with a 95-day Notice Account at 4.08% AER (variable). • Both accounts are FSCS-protected and provided by Investec Bank Plc. Rates correct as at 04/03/2026 and subject to change. EARN UP TO 3.70%* WITH PLUM INTEREST • Get returns following the Bank of England base rate with this low-risk MMF. • Enjoy easy access with 1-business day withdrawals. • Add as much or as little as you want. Capital at risk. Plum Interest is held in the BlackRock ICS Sterling Government Liquidity Fund. It is an investment product, so you could get back less than you put in. Rates correct as at 04/03/2026. INVEST IN UP TO 3,000 COMPANIES • Sign up in minutes to start buying and selling US company stocks. • Invest in companies like Amazon or Tesla. • Set up recurring buy orders and price alerts to automate your strategy. Capital at risk. Your investment can go down as well as up, so you might get back less than you put in. This is not advice. Investing in individual shares carries significant risk. Share prices can be volatile and may be affected by broader market or company-specific factors. This product is not suitable for everyone. Please consider your personal circumstances or seek independent advice if unsure. DIVERSIFY YOUR INVESTMENTS WITH FUNDS • Choose from up to 26 different funds themed around risk level or sector. • Personalise your portfolio with funds like ‘Slow & Steady’, ‘Tech Giants’ or ethical options. • Funds are professionally managed and contain various company shares. GET RETIREMENT-READY • Consolidate existing pensions into a self-invested personal pension (SIPP). • Choose from risk-managed or diversified global funds. • Get tax relief on your contributions. The Plum Pension is a Self-Invested Personal Pension (SIPP). Like any pension, it's an investment product, and you could get back less than you put in. Access to the money is usually restricted until age 55 (or age 57 from 2028). SECURITY • We support biometric security. • We never share your data with third parties without consent. • Customer support available 7 days a week. Plum Fintech Ltd is an agent and distributor of PayrNet Ltd (FRN 900594) and Modulr FS Ltd (FRN 900573), respectively, both authorised as EMIs by the FCA. Plum Fintech Ltd (FRN: 836158) is a registered AISP with the FCA. Saveable Ltd (FRN: 739214) is authorised and regulated by the FCA as an investment firm. Plum is a trading name. For investments and pensions, all fund management and provider fees are shown annually, billed monthly and immediately reflected in your portfolio. 2-7 Clerkenwell Green, London, EC1R 0DE

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