NS&I
Estimates
low confidenceASO analysis
Short title. You're leaving keyword space on the table.
Could go longer. The first 252 chars are above-the-fold; everything else still indexes.
Used by similar apps in your niche, but not in your title or description. Adding these (where genuinely relevant) can broaden your search reach.
Words you and your peers both use. Confirms positioning in this niche.
Keyword rankings
iTunes Search · top 200About
We’re the nation’s savings bank and the home of Premium Bonds. NS&I has been supporting UK savers for over 160 years, and we’re the only savings provider backed by HM Treasury. That means your money is 100% secure, no matter how much you have saved with us. View your NS&I accounts, all in one place - You can see the accounts you manage, plus any you manage for someone else, such as a child. Check your transactions - Your transaction history, including any pending payments, are all available in the app. View your Premium Bonds prize history - Check to see if you’ve won a prize in the monthly Premium Bonds prize draw. Find details to add money to your accounts - You’ll find all the info you need to make a bank transfer or set up a standing order to your accounts. Getting started - You’ll need an NS&I account, such as Premium Bonds or a Direct Saver, and be registered for our online and phone service. - If you’re not yet registered for our online and phone service, visit nsandi.com/online-registration. - We’ll ask you for your NS&I number and password the first time you set up the app. After a few simple steps, you’ll be able to log in next time quickly and securely with biometrics.